This summer has been marked by a series of strikes, with the Directors Guild of America reaching an agreement with the Alliance of Motion Picture and Television Producers. However, the Writers Guild of America remains steadfast on the picket lines, despite it being ten weeks since the strike began.
SAG-AFTRA Sets Strike Rules–What Indie Productions Need to Know
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The extended deadline for SAG-AFTRA negotiations is approaching fast.
This summer has been marked by a series of strikes, with the Directors Guild of America reaching an agreement with the Alliance of Motion Picture and Television Producers. However, the Writers Guild of America remains steadfast on the picket lines, despite it being ten weeks since the strike began.
SAG-AFTRA has been engaged in intense negotiations for the past month, and the situation appears uncertain. Following an extension of negotiations between SAG-AFTRA and the AMPTP until July 12th, there has been a noticeable lack of activity… until today.
Read SAG-AFTRA Strike Rules
According to an article published by The Wrap on July 10th, the actors union has informed publicists about the potential consequences in the event of a strike being called on Wednesday night. Should a strike occur, numerous publicists and their clients who are members of the guild will face various challenges. Additionally, the remaining Hollywood productions will bear the full impact of the strike, as they will be compelled to halt their operations with no alternative.
As part of SAG-AFTRA’s strike guidelines, union actors are required to withdraw from all film and television productions worldwide. They are also prohibited from engaging in any promotional activities, which includes press junkets, film premieres, and fan events like San Diego Comic-Con, where they would participate in panels to promote specific projects, whether they are films, TV shows, or upcoming works. Although actors are allowed to attend these fan events, the union strongly advises them to skip them as an act of solidarity with the strike.
The Wrap has reported that sources indicate SAG-AFTRA has instructed publicists to cancel any press or acting commitments following the strike order, and to refrain from promoting any work on social media.
Consequently, this means that many highly anticipated films and shows scheduled for release in July and August, such as “Barbie,” “Oppenheimer,” and “The Sandman Season 2,” will either have to halt their press junkets or conduct them prior to the strike, with a disclaimer acknowledging that they were recorded in advance. The union has emphasized that they will reach out to individuals who may be in violation of these rules.
What Does This All Mean for Indie Filmmakers?
SAG-AFTRA appears to be considering an exception for independent productions. If a production is genuinely independent, meaning it doesn’t involve any studios or streaming platforms affiliated with the AMPTP as producers or distributors, it might still be possible to work with union actors.
However, it is essential to have a discussion with a SAG-AFTRA representative to ensure that no one is engaging in strike-breaking activities.
Similar to the Writers Guild of America (WGA), SAG-AFTRA is advocating for streaming residuals based on viewership data, which streaming platforms have kept confidential from creators. Additionally, they are fighting to prevent artificial intelligence (AI) from replicating their likeness in any manner. There are many more aspects to SAG-AFTRA’s ongoing struggle, which we have covered in our previous articles, available for you to read.
We will remain vigilant for any updates on Wednesday night and will provide further information as the story continues to unfold.
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