Paramount Releases ‘Mean Girls’ in 23 Parts on TikTok for Free

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This development is highly advantageous for filmmakers and actors.

Today, October 3rd, holds a special significance in the Mean Girls universe as it marks the day when Aaron Samuels famously inquired about the date. Coincidentally, it’s also the day Paramount has chosen to release the film in a unique manner, splitting it into 23 separate parts and making it available for free on TikTok.

This beloved cult classic has transcended generations with its comical portrayal of high school and female friendships. The ensemble cast includes Lindsay Lohan, Rachel McAdams, Amanda Seyfried, Lacey Chabert, Lizzy Caplan, Daniel Franzese, Tina Fey, and Amy Poehler. Tina Fey wrote the screenplay, and Mark Waters directed the film.

The unconventional release strategy raises questions about how cast and crew will receive residuals when the movie is streamed millions of times. Currently, it has garnered over 30,000 followers and nearly half a million likes, with the numbers continuing to climb.

While timeless classics have found ways to endure for generations, Paramount’s decision to distribute the film in this manner, even if only for a special anniversary, is intriguing. It appears to be somewhat of a marketing experiment, testing the waters for delivering longer narratives on a platform like TikTok. The movie is still presented in widescreen format, and when a clip concludes, it abruptly transitions to the next part.

Only time will reveal the advantages Paramount gains from this approach, particularly as the Screen Actors Guild (SAG) continues to grapple with labor issues. It raises questions about how the individuals behind this iconic film will be compensated when studios opt for unconventional platforms like TikTok.

To watch the movie in its entirety, you can visit the provided link.

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