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Paramount CEO Brian Robbins has an extensive background in Hollywood, having directed films such as Norbit and Good Burger, and managed AwesomenessTV before taking on a leadership role at one of the major studios. This diverse experience has given him valuable insights into the inner workings of the entertainment industry.
However, while at Paramount, Robbins has initiated changes that have raised concerns among industry insiders. In an effort to boost the profitability of the animation wing, he has decided to shift away from releasing original animated ideas in theaters. Instead, these original concepts will be directed to the Paramount+ streaming platform, while the theatrical releases will focus on well-known intellectual properties (IPs) like Spongebob and the Teenage Mutant Ninja Turtles. This strategic move involves significant marketing investments to maximize the box office potential of established franchises.
Robbins explained in an interview with Variety that the studio does not want to take the risk of releasing expensive original animated movies in theaters and hoping for success. This decision has sparked criticism and disappointment within the industry, with many expressing concern that unique and creative ideas may now be relegated solely to streaming platforms, without getting a chance to shine on the big screen.
It’s important to note that studio executives often remain flexible in their strategies, and these changes may be part of a larger effort to streamline and optimize the studio’s content offerings. However, for those who value and champion original ideas, this move signifies a troubling shift in the industry’s approach. If this trend continues, it could potentially lead to a diminished focus on investing in and releasing original content, as studios may become more inclined to prioritize established IPs with a proven track record at the box office.
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We’ll keep an eye on this as it develops – let us know your thoughts in the comments.
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