Tag: strategy

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Disney’s “All Tentpoles” Strategy Is Not Working as Expected

Just a few years ago, Disney was enjoying tremendous success, commanding a significant portion of the market and producing multiple films that earned either close to or over a billion dollars annually. They held the reins of colossal franchises like Pixar, Star Wars, and Marvel, which generated massive profits. In addition, Avatar: The Way of Water, released last year, secured its place as the third highest-grossing movie in history.

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